Category Archives: Creativity

The ‘UP’ Film Series

up SeriesI first discovered this documentary series in 1985 when 28 Up was released in the US. I had never heard of the film but a friend who was working in the industry suggested we see it.

The Up Series is a series of documentary films produced by Granada Television and originally broadcast on the BBC that have followed the lives of fourteen British children since 1964, when they were seven years old. So far the documentary has had nine episodes spanning 56 years (one episode every seven years). The series topped the list of The 50 Greatest Documentaries. The children were selected to represent the range of socio-economic backgrounds in Britain at that time, with the explicit assumption that each child’s social class predetermines their future. Starting in 1964 with Seven Up, The UP Series has explored the Jesuit maxim, “Give me a child until he is seven and I will give you the man.” The original concept was to interview 14 children from diverse backgrounds from all over England, asking them about their lives and their dreams for the future. Every seven years, renowned director Michael Apted, a researcher for Seven Up, has been back to talk to them, examining the progression of their lives.man

JackieSueLynnIt is surprising that only two people have dropped out of the project and one person has died. One gets the impression that the remaining group’s participation is motivated by a mixture of sanguine acceptance, pride and a sense of duty to the project. The group was not meant to represent an entire cross-section of society; Mr. Apted hastily and arbitrarily chose the children from among schools he contacted at the time. There was no intention to continue the project as a series. In retrospect, Mr. Apted regrets the shortsightedness of his decisions, especially the gender imbalance of having only four women. composite

An astonishing, unforgettable look at the structure of life in the 20th century, The UP Series is, according to critic Roger Ebert, “an inspired, almost noble use of the film medium. Apted penetrates to the central mystery of life.” The latest installment, 63 Up, premieres in theaters this week and previous episodes are available on DVD. Rush to see it and binge watch the previous films.

Leave a comment

Filed under Creativity, Films

Tyger Tyger Curated Cosmetic Bags

SS lifestyle 1I’ve been a graphic designer in the beauty industry for 20 years, and in that time I’ve seen a lot of cosmetic bags. So I know a great bag when I see one. And I know that they’re used for much more than just makeup.

That led me to a simple idea: Why not curate my own collection of unique cosmetic bags that change with the seasons, similar to what’s done in the fashion industry. Offer a changing variety of bags to use in any creative way you can dream of.

So I created a website, TygerTygerStore.com, that offers an ever-changing collection of fun, fashionable, and functional bags you’re not likely to see anywhere else. But I only source a limited quantity of each style, so if you see a bag you like, get it now, because when they’re gone, they’re gone! That’s the thrill of the treasure hunt.

This first collection is an eclectic mix of styles for various tastes and is geared toward being great stocking stuffers for the Holidays. All those people on your list… what to get them? Tyger Tyger makes it SO EASY to choose that perfect unique gift for your:

CHILD’S TEACHER  •  HAIRSTYLIST •  BABYSITTER •  BFF •  MOM •  YOGA INSTRUCTOR •  DOG WALKER •  NIECE •  MANICURIST •  SISTER •  CO-WORKER •  WHITE ELEPHANT •  PILATES PARTNER •  PET SITTER •  SECRET SANTA •  HOSTESS GIFT •  NEIGHBOR •  A LAST-MINUTE GIFT •  BOSS •  FRIEND •  …and don’t forget one (or two) for YOU!

ensemble

I know it’s a shameless plug for my new business but they really do make unique, affordable gifts. Visit my website now and check out the selection, plus sign up to get the latest news on upcoming collections. Hint-Hint: Think Pink and April in Paris. TygerTygerStore.com.

 

 

Leave a comment

Filed under Brand Identity, Creativity, Graphic Design

Book Review: Archetypes in Branding by Margaret Hartwell and Joshua C. Chen

Archetypes_Cover

I discovered this book at a weekend design seminar in San Diego last year. The moment I picked it up I knew I had struck gold. Any creative working on branding of any kind should have this valuable resource at their side.
Steeped in the psychological theories of Carl Jung, Archetypes in Branding: A Toolkit for Creatives and Strategists by Margaret Hartwell and Joshua C. Chen uses a highly participatory approach to brand development, and combines a companion deck of sixty original archetype cards, in a kit that gives you the tools you need to:

• Reveal your brand’s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers
• Forge relationships with the myriad stakeholders that affect your business
• Empower your team to access their creativity and innovate with integrity

Applying archetypes helps bridge the gap between the cognitive and intuitive sides of the brain and between internal and external business objectives. Archetypes in Branding takes you through a fascinating exploration of the important role archetypes have played in mythology and psychology—and now in business—to resolve brand inconsistencies and enhance trust with all stakeholders.

Author John Howard-Spink defines an archetype as “A universally familiar character or situation that transcends time, place, culture, gender and age. It represents an eternal truth.” This is why George Lucas, when writing the original Star Wars trilogy, consulted with Joseph Campbell, author of the classic work, The Hero With a Thousand Faces, to understand the archetypal characters found in mythic stories. So how does this apply to a brand, say, a household cleaner? You may want to position your product as the hero fighting against dirt and germs, the innocent promising a return to the simple life, or the caregiver nurturing and protecting your family. Each archetype resonates with the customer who identifies with the emotions they elicit.

Unlike many pop psych/marketing books on archetypes, this book provides more comprehensive analyses. It goes beyond the commonly used 12 archetypes to detail dozens of sub-archetypes, which opens up new possibilities for creativity. The book itself is beautifully designed and a pleasure to read. For anyone looking for a way to think about their brand as a story, this book offers great insight and practical application.

Find out more at: archetypesinbranding.com

Share this post with others!

Leave a comment

Filed under Book Recommendations, Brand Identity, Creativity